Downloads

Download articles, white papers, and other materials from The PCA Group.

Orchestrating Real-Time Decision Making
This is Allan Engelhardt’s presentation at the Oracle Business Intelligence Symposium
which talks about predictive analytics and data mining your business rules
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Market Research and Base Management – Bridging the Gap
James Wilkinson’s presentation at the Data Matters conference.
view / download pdf

The Future of Marketing is Inbound
The future of marketing is inbound concludes Robert McLuhan in a recent article from Database Marketing after reviewing the results from the The PCA Group’s implementation at Vodafone and talking to our solutions director Allan Engelhardt.
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Now is the Time to Cash in on CRM
Now is the time to cash in on CRM, argues Allan Engelhardt in this article from The PCA Group. A combination of advances in predictive technologies, changes in the economic climate, and the availability of new business capabilities, means that the time  is right to realise the promises of Customer Value Management. First published in The Butler Group Review.
view / download pdf